In my correspondence with the station ad representative, I've revealed that I'm a huge country fan (though I once swore to my mother that I'd NEVER listen to country...). Yesterday, the station rep conveniently sent me this link from the Star Tribune. It explains how country music is crossing many generations and breaking the mold, demographically speaking.
After watching last night's CMA awards on ABC, it really got me thinking how this station is the perfect fit for the client!
The show was filled with some rockin' (and boot scootin') performances and I kept thinking about all the different age groups our client would be hitting with a purchase on a country station. (The client's final decision has yet to be made...)
As the Star Tribune article says,
"Taylor Swift has sold more albums than anyone in 2009. Kenny Chesney had the year's biggest concert tour. And Carrie Underwood will make more TV appearances in the next month than Santa Claus.Those household names and the new generation of fans they've attracted have put country music -- that twangy, red-headed stepchild -- at the center of pop for the first time since the heyday of Garth Brooks and Shania Twain nearly a generation ago."
Last night's awards show featured everyone from Kid Rock to Darius Rucker (Yep, "Hootie" is country, too...). Daughtry and Vince Gill performed "Tennessee Line" and the Dave Matthews Band teamed-up with Kenny Chesney to perform "I'm Alive" (it was pretty amazing).
In summary, don't immediately overlook media because you personally wouldn't look at it, or listen to it. Someone else might. Media consumption demos are constantly changing. I'm living proof.
(And, I'm seriously having problems getting "Cowboy Casanova" (Carrie Underwood) and "Consider Me Gone" (Reba) out of my head today!)
